Recommended Participant Campaigns and Timing
Participant (Visitors & Team Members) Campaigns:
Phase | Track | Target Audience | Primary Goal | Focus / Messaging | Key CTA Example |
LAUNCH | Platform Grand Opening | All Visitors | First Login | Personalize your experience | Start My Plan Now |
NURTURE | Educational Series | All Visitors | Feature Mastery | Find exhibitors with AI matching | Show Me My Matches |
NURTURE | ROI/Time Series | All Visitors | Efficiency | Book meetings before slots fill up | Secure My Meeting |
NURTURE | Activation Series | Inactive Users | Urgency/FOMO | Your profile is missing info | Get Noticed by Exhibitors |
READY | Final Countdown | Inactive Users | Final Preparation | Save your seat in top sessions | Unlock My Agenda |
READY | Final Countdown | Inactive Users | Final Preparation | Last chance for pre-show booking | Unlock [FEATURE] |
SPRINT | Quick-Win Series | Inactive/All | Immediate Action | Mobile App is live for download | ACTION REQUIRED: Get App |
SPRINT | Quick-Win Series | Inactive/All | Immediate Action | Access your digital entry badge | ACTION REQUIRED: Get Badge |
LIVE | Onsite Engagement | All Visitors | Real-time Navigation | Find your way with the live map | Launch Interactive Map |
LIVE | Onsite Engagement | All Visitors | Real-time Networking | Don’t leave without these contacts | Scan to Connect |