Participant (Visitors & Team Members) Campaigns:
|
Phase |
Track |
Target Audience |
Primary Goal |
Focus / Messaging |
Key CTA Example |
|
LAUNCH |
Platform Grand Opening |
All Visitors |
First Login |
Personalize your experience |
Start My Plan Now |
|
NURTURE |
Educational Series |
All Visitors |
Feature Mastery |
Find exhibitors with AI matching |
Show Me My Matches |
|
NURTURE |
ROI/Time Series |
All Visitors |
Efficiency |
Book meetings before slots fill up |
Secure My Meeting |
|
NURTURE |
Activation Series |
Inactive Users |
Urgency/FOMO |
Your profile is missing info |
Get Noticed by Exhibitors |
|
READY |
Final Countdown |
Inactive Users |
Final Preparation |
Save your seat in top sessions |
Unlock My Agenda |
|
READY |
Final Countdown |
Inactive Users |
Final Preparation |
Last chance for pre-show booking |
Unlock [FEATURE] |
|
SPRINT |
Quick-Win Series |
Inactive/All |
Immediate Action |
Mobile App is live for download |
ACTION REQUIRED: Get App |
|
SPRINT |
Quick-Win Series |
Inactive/All |
Immediate Action |
Access your digital entry badge |
ACTION REQUIRED: Get Badge |
|
LIVE |
Onsite Engagement |
All Visitors |
Real-time Navigation |
Find your way with the live map |
Launch Interactive Map |
|
LIVE |
Onsite Engagement |
All Visitors |
Real-time Networking |
Don’t leave without these contacts |
Scan to Connect |