Campaign Triggers
Indicate the trigger name and choose one of the options:
Creating Triggers
“AND” when both conditions should be met
“OR” when one of the conditions only could be met.
Choose the Condition that should be executed by the end user to apply a trigger.
Adding Trigger Conditions
The conditions are:
opened
clicked matches - clicked on any card from the Recommended content block.
clicked activation link
clicked speakers
clicked exhibitors
clicked visitors
clicked sessions
Please note: the email must contain the same condition as we put in the trigger, so the email template must contain a variable that corresponds to the trigger.
Once the email recipient has esecuted the condition the trigger will be applied. There are 3 possible actions:
Switch: The email recipient is taken out of the present campaign and joins the selected campaign (2 check)
Add: The end-user remains in the present campaign and also joins the selected campaign
Unsubscribe: The user has unsubscribed from the present campaign
