Indicate the trigger name and choose one of the options:
“AND” when both conditions should be met
“OR” when one of the conditions only could be met.
Choose the Condition that should be executed by the end user to apply a trigger.
The conditions are:
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opened
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clicked matches - clicked on any card from the Recommended content block.
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clicked activation link
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clicked speakers
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clicked exhibitors
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clicked visitors
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clicked sessions
Please note: the email must contain the same condition as we put in the trigger, so the email template must contain a variable that corresponds to the trigger.
Once the email recipient has esecuted the condition the trigger will be applied. There are 3 possible actions:
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Switch: The email recipient is taken out of the present campaign and joins the selected campaign (2 check)
Add: The end-user remains in the present campaign and also joins the selected campaign
Unsubscribe: The user has unsubscribed from the present campaign
