Email Variables (Campaigns)

Feature Purpose:

Customizing content that appears in marketing emails

Working with this feature:

The variables are organized into groups: Standard Variables, Recommended Content, User Engagement Metrics, and Event Information.

Sometimes, there may be a problem with the display of variables in Outlook

Standard Variables:

1. First Name

2. Last Name

3. Email

4. Platform Link - link that directs the user to the home page without autologin.

5. Login URL - link that directs the user to the home page with login pop-up opened.

6. Event Name - the name of the event from which the email was sent.

7. Exhibitor Name - the name of the exhibitor. Can be owner, admin or team member.

8. Exhibitor role - exhibitor’s role.

9. Activation Link - link that directs user to the profile with autologin on the front-end and activates the profile if it wasn’t activated before.

10. Print Badge Link - the link that directs user to the page from which his page can be printed. This is the same link that the user opens after clicking on the Print badge button on the frontend when logged in.

11. Badge Bar Code - Bar code that is attached to the user’s badge. If there is no bar code, nothing is displayed in the email.

12. Badge QR Code - QR code that is attached to the user’s badge. If there is no QR code, nothing is displayed in the email.

13. Profile URL - gets the user to the profile dashboard with autologin applied.

Recommended Content

1. Recommended Visitors - the cards of recommended visitors picked by the matchmaking algorithm (as of 01.09 is done in the old front).

2. Recommended Exhibitors - the cards of recommended exhibitors picked by the matchmaking algorithm.

3. Recommended Products - the cards of recommended products picked by the matchmaking algorithm.

4. Recommended Speakers - the cards of recommended speakers picked by the matchmaking algorithm (as of 01.09 is done in the old front).

5. Recommended Sessions - the cards of recommended sessions picked by the matchmaking algorithm.

6. Recommended Sponsors - the cards of recommended sponsors picked by the matchmaking algorithm (as of 01.09 is done in the old front).

7. Recommended News - the cards of recommended news picked by the matchmaking algorithm.

User Engagement Metrics

1. Number of views - the count of profile views for the specific user.

2. Number of meetings - the count of confirmed meetings specific to that user.

3. Number of chats - the count of chats specific to that user.

4. Incoming Meetings - the count of incoming meetings for that very user, In case there are no incoming meetings it shows No Incoming Meeting to that user. When a user clicks on incoming meetings he is redirected to My Meetings >> Incoming meeting tan on front-end.

5. Incoming Messages - displays recent chat previews in email templates.

Event Information

1. Number of exhibitors - displays the count of active exhibitors and not those exhibitors who are pending activation.

2. Number of products - displays the count of only active products.

3. Number of meeting requests - the count of all meetings(pending, confirmed and cancelled) for the entire show.

The information for these variables is taken from Analytics/General/Dashboard

Troubleshooting:

Question:

An attendee received an email campaign with blank ‘Recommended Exhibitors' and ‘Recommended Products’, what could the reason be?

Answer:

Please ensure that the attendee has added their Interest categories in their profile as the Recommendations are based on the Matchmaking algorithm.

Question:

When an attendee clicks on the ‘Activation’ button in the email campaign, they see a message ‘Account already active’ but the user never logged in or activated their profile.

Answer:

Please check the logs to see if they were manually activated from the back office or sent with ‘Active’ status via the API if in use.