Recommended Exhibitor Campaigns:
|
Phase |
Campaign Track |
Target Audience |
Primary Goal |
Focus / Messaging |
Key CTA Example |
|
LAUNCH |
Platform Grand Opening |
All Exhibitors |
First Login |
Welcome & Platform Access |
Claim Your Profile Now |
|
NURTURE |
Educational Series |
All Exhibitors |
Feature Mastery |
"How-To" guides & Best practices |
Show Me How It Works |
|
NURTURE |
ROI & Value Series |
All Exhibitors |
Value Reinforcement |
Lead generation & business visibility |
See Who’s Looking for You |
|
NURTURE |
Activation Series |
Inactive Users/Not logged in >15 days |
Activation |
Sense of Urgency / FOMO |
Get Discovered by Attendees |
|
READY |
Final Countdown |
Inactive Users/Not logged in >15 days |
Final Preparation |
Show-ready checklist & Last chances |
Unlock [FEATURE] |
|
READY |
Final Countdown |
Inactive Users/Not logged in >15 days |
Final Preparation |
Show-ready checklist & Last chances |
Unlock [FEATURE] |
|
SPRINT |
Quick-Win Series |
Inactive Users/Not logged in >15 days |
Immediate Action |
Low-effort, high-impact tasks |
ACTION REQUIRED: Go Live Now |
|
SPRINT |
Quick-Win Series |
Inactive Users/Not logged in >15 days |
Immediate Action |
Low-effort, high-impact tasks |
ACTION REQUIRED: Go Live Now |
|
LIVE |
Onsite Engagement |
Inactive Users/Not logged in >15 days |
Onsite Usage |
Real-time lead tracking & meeting alerts |
Download your leads |
|
LIVE |
Onsite Engagement |
Inactive Users/Not logged in >15 days |
Onsite Usage |
Real-time lead tracking & meeting alerts |
Download your leads |