Recommended Exhibitor Campaigns and Timing

Phase

Campaign Track

Target Audience

Primary Goal

Focus / Messaging

Key CTA Example

LAUNCH

Platform Grand Opening

All Exhibitors

First Login

Welcome & Platform Access

Claim Your Profile Now

NURTURE

Educational Series

All Exhibitors

Feature Mastery

"How-To" guides & Best practices

Show Me How It Works

NURTURE

ROI & Value Series

All Exhibitors

Value Reinforcement

Lead generation & business visibility

See Who’s Looking for You

NURTURE

Activation Series

Inactive Users/Not logged in >15 days

Activation

Sense of Urgency / FOMO

Get Discovered by Attendees

READY

Final Countdown

Inactive Users/Not logged in >15 days

Final Preparation

Show-ready checklist & Last chances

Unlock [FEATURE]

READY

Final Countdown

Inactive Users/Not logged in >15 days

Final Preparation

Show-ready checklist & Last chances

Unlock [FEATURE]

SPRINT

Quick-Win Series

Inactive Users/Not logged in >15 days

Immediate Action

Low-effort, high-impact tasks

ACTION REQUIRED: Go Live Now

SPRINT

Quick-Win Series

Inactive Users/Not logged in >15 days

Immediate Action

Low-effort, high-impact tasks

ACTION REQUIRED: Go Live Now

LIVE

Onsite Engagement

Inactive Users/Not logged in >15 days

Onsite Usage

Real-time lead tracking & meeting alerts

Download your leads

LIVE

Onsite Engagement

Inactive Users/Not logged in >15 days

Onsite Usage

Real-time lead tracking & meeting alerts

Download your leads