Website SEO

Feature Purpose:

SEO settings in ExpoPlatform are designed to help event organizers improve the visibility of their event websites on search engines. By customizing essential SEO components such as meta tags, keywords, page names, and title tags, admins can make their event pages more attractive to both users and search engine algorithms. This feature is especially useful for driving organic traffic, increasing brand visibility, and ensuring that all web pages are properly indexed and represented in search results.

The SEO settings enable users to:

Enhance Search Engine Visibility: Custom SEO entries ensure your pages appear in relevant search results. Proper use of keywords, title tags, and meta descriptions increases the likelihood that search engines will rank your pages more favourably.
Improve Click-Through Rates (CTR): The information entered into title tags and meta descriptions appears directly in search engine listings. Clear and compelling text increases the chances that users will click your link over others.
Ensure Consistent Branding: Uniform formatting of page names and titles across the platform maintains a professional image and reinforces your event’s brand identity.

Working with this Feature:

Step 1: Accessing the SEO Settings

To start editing SEO content:

Log into the ExpoPlatform Admin Panel.
Navigate to Event Setup > Website Builder.
Click on the gear icon “settings”
Select SEO from the navigation menu.

Screen recording shows the Admin Panel navigation path to SEO Setup.

Step 2: Editing SEO Elements

Once inside the SEO Setup area, you’ll be able to configure several SEO fields for each page:

SEO Title: This appears in browser tabs and as the main title in search engine results. Keep it under 60 characters and include the primary keyword for the page. A clear and compelling title improves visibility and encourages clicks.
Meta Description: This short paragraph (ideally 150–160 characters) appears under your page title in search results. Use it to briefly describe the page’s content and include a call to action when appropriate.
Keywords: Although modern search engines no longer prioritize keywords, entering relevant terms can still provide internal reference and organization for your team.
Page Name: This affects both your URL structure and internal navigation. Use clear, short, and descriptive names. For example, use "exhibitor-profile" instead of vague names like "page-1".
Title Tag: This HTML tag is used by search engines to identify the title of a page. It should include the main keyword and be aligned with the SEO Title for consistency. The Title Tag is a core component of SEO and is one of the first elements search engines analyse when crawling a webpage. In the context of ExpoPlatform’s Website SEO Feature Overview Page, the Title Tag is an editable field that directly impacts how your page appears in search results and how it's understood by both search engines and users. Important points to note:
- A Title Tag is an HTML element defined as: html<title>Your Page Title Here</title>
- It affects:
  - SEO Ranking Factor: Search engines use the title tag to determine the topic of the page. A clear, keyword-rich title increases your chances of ranking for relevant searches.
  - User Experience: The title tag is often a user’s first impression. If it's compelling and aligned with their query, they’re more likely to click.
  - Social Sharing: When a page is shared on social media, the title tag is often what platforms pull in as the link preview title.
- It sits inside the head section of the webpage’s HTML and serves two primary purposes:
  - Browser Tabs: It defines the clickable title you see at the top of your browser window or tab.
  - Search Engine Results Pages (SERPs): It appears as the large blue/purple link in Google or Bing search results.
- Recommended best practices
  - Keep it under 60 characters to prevent truncation in search results.
  - Place important keywords early in the title.
  - Avoid repetition across multiple pages.
  - Align it with your page’s actual content — misleading or vague titles can reduce trust and result in high bounce rates.
  - Use branding smartly: For example, you can append your event name at the end

Screenshot shows SEO Setup interface displaying all editable fields.

Step 3: Saving Changes

After configuring the fields:

Click Save Changes to apply updates across the site.

Troubleshooting:

Changes Not Showing on the Live Site

Ensure that changes were saved successfully by clicking Save Changes.
Clear your browser’s cache or try opening the site in incognito/private browsing mode.
Confirm that the website is not in staging mode, where changes may not reflect live.

SEO Titles or Descriptions Not Appearing in Google

Google may take several days to re-crawl and re-index your content. Be patient and monitor results via Google Search Console.
Ensure titles and descriptions are not too long; truncated content may be ignored.
Avoid duplicating meta descriptions or titles across multiple pages.

Meta Keywords Seem Unused

Focus instead on using keywords naturally in page content and titles.

Inconsistent Page Names or Titles

Ensure each page has a unique and descriptive name and SEO title.
Review naming conventions across all your website’s pages for consistency.